Architect Session:
The Future of Architecture Panel
Facilitator: Charles McGregor: Principal Consultant - Merkle
Matt Robison: CTO - Lightbox Logic
Valerie Raffa: Salesforce Architect - Calvary Health Care
Simon Mort: Director, Solution Architecture - VISEO Australia
Join Charles McGregor, leader of the Brisbane Architect User Group, as he facilitates a dynamic panel discussion with Salesforce architects Matt Robison and Valerie Raffa. Together, they’ll explore the evolving landscape of architecture within the Salesforce ecosystem, discussing emerging trends, future challenges, and the innovations shaping how platforms are designed. This session offers a forward-looking perspective on what the future holds for architects in the Salesforce space and provides practical insights for those navigating this ever-changing field.
Matt Robison
With 18 years of experience in software development, Matt Robison has served as a Salesforce Architect for leading companies like Xero, the Australian Securities Exchange, and Commonwealth Bank. Now, as the CTO and founder of Lightbox Logic, an AppExchange company and the creator of Marketing Cloud Connect Toolbox, they are redefining how operational Sales and Service teams gain visibility into Marketing Cloud through the lens of Salesforce.
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Valerie Raffa
Valerie Raffa is a Lead Architect with over 20 years experience in technology consulting, specialising in delivering enterprise-scale solutions. In the past five years, Valerie has focused on the healthcare sector, partnering with providers to design secure, scalable solutions on the Salesforce Platform, including Health Cloud, Home Health, Experience Cloud, and MuleSoft. Her expertise centres on data integration and foundational AI applications, enabling impactful, data-driven decisions in healthcare, ultimately improving care outcomes.
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Simon Mort
Simon Mort is the Director of Solution Architecture for VISEO Australia, where he drives transformative digital solutions tailored to the needs of clients across various industries, including the public sector, financial services, real estate, and not-for-profit organizations. With a deep expertise in information technology spanning over 20 years and a passion for innovation, Simon is dedicated to helping organizations leverage technology to achieve strategic business outcomes. His approach emphasizes aligning technical designs with business goals, fostering scalable growth, and ensuring robust platform performance.
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Charles McGregor
Charles McGregor is a Principal Consultant at Merkle Australia, specialising in Salesforce architecture and B2B solutions. With extensive experience in Salesforce implementations, he helps businesses streamline operations and integrate Salesforce across various systems. Active in the Salesforce community, Charles is the Community Group Leader for the Brisbane Architect Group and regularly participates in events, including leading discussions on emerging technologies like GPT solutions within Salesforce. He enjoys sharing his technical expertise and has a commitment to fostering knowledge sharing and innovation within the Salesforce ecosystem.
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